In 1955, Dodge tried to win over women by turning a Custom Royal into the La Femme: Heather Rose and Sapphire White paint, rosebud upholstery, and a matching purse stocked with a compact, lipstick case, cigarette case, lighter, and change purse. Coordinated rainwear and an umbrella lived in the seatback. The car lasted two model years, proving that women did indeed want automobiles—just not necessarily automobiles that arrived pre-accessorized like a department-store window.
Sources: MotorCities National Heritage Area · Hagerty
Image: Greg Gjerdingen / Wikimedia Commons, CC BY 2.0.