00417The Cone That Pointed Elsewhere
A partial traffic cone insisting on relevance long after the road moved on.
Exhibit
Welcome to the Museum of Lame, a curated archive of abandoned trends, failed gadgets, obsolete websites, terrible advertisements, regrettable fashions, and cultural mistakes that will echo in eternity for absolutely no good reason.
Come for the lame. Stay because it understands you.
The permanent collection
02An alarm clock for people who wake up already disappointed.
440In October 2010, Gap replaced its familiar blue-box logo with plain black lettering and a small blue square.…
439In 2011 Netflix announced a split: streaming would stay with Netflix, while DVD-by-mail would move to a new…
438Boeing’s 2707 was selected in 1966 as the U.S. entry in the supersonic-airliner race. Its design kept changing,…
437Clairol’s Touch of Yogurt shampoo sounds like breakfast took a wrong turn in the shower. It wasn’t just…
436In May 1996, McDonald’s introduced the Arch Deluxe, a premium-priced quarter-pound burger aimed at adults. Launch came with…
We don’t tell you what to buy.
We tell you what to avoid—or what to buy
precisely because it is magnificently lame.
Advice you can safely ignore after reading
Emotional Overreach
Gamifies happiness. Sells your data. Steals your peace.
Mostly Pointless
Vague slogans. Terrible fonts. Zero original thoughts.
Social Obligation
Forced cheer. Stale pastries. Meaningless connections.

The bottle offered no table service, no refill, and no glassware—yet checkout turned a simple purchase into a tiny moral referendum. The screen held its…
Open file →Matters of almost no consequence
Case file 001
Case file 002
Case file 003
The annual awards for outstanding underachievement
Our highest honor. Acceptance is not required.
Sit briefly. Regret immediately. Leave efficiently.
Camera permission denied. Menu still unavailable.
For moving every useful button somewhere “more intuitive.”