Amazon launched the Fire Phone in 2014 for $199 with a two-year AT&T contract, promoting its head-tracking “Dynamic Perspective” display and a dedicated Firefly button that recognized products. Less than two months after release, the contract price fell to 99 cents. Amazon later recorded about $170 million in charges primarily related to Fire Phone inventory and supplier commitments: a very expensive way to put the Amazon catalog in your palm.
Sources: Amazon launch release · TIME · Amazon 2015 Form 10-K
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