Good Ideas Gone Horribly Wrong

It seemed like a good idea at the time.

Improve a beloved drink. Put computing in your line of sight. Reinvent the commute. Launch the next great car. Make cola look like the future.

These exhibits explore the gap between an appealing proposition and an outcome people actually wanted. They did not all fail for the same reason, and a useful niche can survive a wildly overambitious promise. That is what makes the collection worth opening.