Ford Edsel

Ford launched the Edsel in 1957 after years of development, research, and anticipation. Ford’s own history now describes it as “the wrong car for the wrong time,” introduced as a U.S. recession began. Three model years later, the brand was gone. A corporate moonshot whose most durable feature was becoming shorthand for corporate moonshots.nnSource: Ford Motor Company — company timelinennImage: Doug Coldwell / Wikimedia Commons — public domain.